地域文化在特色产品包装设计中的应用研究——以洛阳牡丹花饼为例
Research on the Application of Regional Culture in the Packaging Design of Specialty Products—Taking Luoyang Peony Flower Cake as an Example

将地域文化引入特色产品包装设计不仅能提升产品的市场竞争力和品牌形象，而且促进地方文化的传承和发展。本文以洛阳牡丹花饼的包装设计作为案例分析，得出有效实现地域文化与特色产品包装设计的提升策略：融合地域文化与产品特性、引入绿色可持续的设计理念、以及结合新媒体环境进行创新。
Introducing regional culture into specialty product packaging design not only enhances the market competitiveness and brand image of the product, but also promotes the inheritance and development of local culture. This paper takes the packaging design of Luoyang Peony Cake as a case study, and the enhancement strategies for the effective realization of regional culture and characteristic product packaging design are concluded: integration of regional culture and product characteristics, introduction of green and sustainable design concepts, and innovation in combination with the new media environment.