非遗视角下蜡染技艺在文创设计中的困境与策略
The Dilemma and Strategy of Batik Skills in Cultural and Creative Design from the Perspective of Intangible Cultural Heritage

蜡染作为一种中国传统手工艺，黔州手工艺文化的代表，历史文化意蕴深厚。贵州省安顺蜡染博物馆作为展示和研究蜡染艺术的重要平台，对于探索蜡染元素的历史溯源和当代文创设计方向具有独特价值。本研究从非遗文化的角度出发，述评蜡染研究史的发展，分析蜡染艺术的独特魅力和文化价值；结合贵州省安顺蜡染博物馆的实地考察，剖析蜡染元素在当代文创设计中的困境；运用设计学、艺术学、传播学的方式探讨蜡染元素在当代文创设计中的创新路径和未来发展策略，为当代蜡染文创设计提供具体的建议与方法。
Batik, as a traditional Chinese handicraft and a representative of Qianzhou handicraft culture, has profound historical and cultural significance. As an important platform to display and study the art of batik, the Museum of Batik in Anshun, Guizhou Province has a unique value for exploring the historical origin of batik elements and the direction of contemporary cultural and creative design. From the perspective of intangible cultural heritage, this paper reviews the development of batik research history and analyzes the unique charm and cultural value of batik art. Combined with the field investigation of the batik Museum in Anshun, Guizhou Province, this paper analyzes the dilemma of batik elements in contemporary cultural and creative design. This paper discusses the innovative path and future development strategy of batik elements in contemporary cultural and creative design by means of design, art and communication, and provides specific suggestions and methods for contemporary batik cultural and creative design.