社交媒体视域下文创产品的设计思路与可见性塑造研究
Research on the Design Ideas and Visibility Shaping of Cultural and Creative Products from the Perspective of Social Media

本文从社交媒体视域出发，开拓文创产品设计的新思路，基于社交媒体平台的传播特性进行文创产品的设计及其产品的可见塑造，将社交媒体的优势引入文创产品的设计之中，旨在提高文创产品设计的创新性，探索文创产品“出圈”的新途径，从而丰富文创产品的功能性、情感性与趣味性，为文创产品的设计提供新思路。
Starting from the perspective of social media, this article explores new ideas for the design of cultural and creative products. Based on the communication characteristics of social media platforms, the design of cultural and creative products and their visible shaping are carried out, and the advantages of social media are introduced into the design of cultural and creative products. The aim is to improve the innovation of cultural and creative product design, explore new ways for cultural and creative products to “go out of the circle”, enrich the functionality, emotionality, and fun of cultural and creative products, and provide new ideas for the design of cultural and creative products.