数字体育服务肇庆市全民健身公共服务体系研究
Digital Sports Serves Zhaoqing City’s Public Service System for National Fitness

本研究在体育强国、乡村振兴的背景下，采用文献资料、逻辑分析研究方法，以数字体育发展为引线，通过对肇庆市公共服务设施体系进行研究，旨在了解肇庆市全民健身公共服务现状及发展问题所在。研究结果表明肇庆全民健身公共服务体育整体发展较好，但是也存在资金不足、维护不到位、人才短缺、开放时间有限、科技融合有限等问题。为更好发展全民健身公共服务体系，文章又对肇庆市发展数字体育进行了SWOT分析，提出应加强基础设施建设，实施数字化升级；培养数字体育人才，提升数字体育服务水平；推动数字体育内容创新，促进体育产业数字化转型；加强政策支持和资金投入，建立开放合作机制等建议。希望相关的研究能为有关部门提供借鉴参考。
In the context of a strong sports country and rural revitalization, this study uses literature and logical analysis research methods, takes the development of digital sports as a guide, and studies the public service facilities system in Zhaoqing City to understand the current situation and development problems of Zhaoqing City’s public service for national fitness. The results show that the overall development of Zhaoqing’s public service for national fitness is good, but there are also problems such as insufficient funds, inadequate maintenance, talent shortage, limited opening hours, and limited technological integration. In order to better develop the public service system for national fitness, the article also conducted a SWOT analysis of the development of digital sports in Zhaoqing City, and proposed that infrastructure construction should be strengthened and digital upgrades should be implemented; digital sports talents should be cultivated and the level of digital sports services should be improved; digital sports content innovation should be promoted to promote the digital transformation of the sports industry; policy support and capital investment should be strengthened, and an open cooperation mechanism should be established. It is hoped that relevant research can provide reference for relevant departments.