基于黄陂木兰文化的文创产品设计研究
Cultural and Creative Product Design Based on Huangpi Mulan Culture

随着经济的发展，旅游产业在城市综合发展中的作用日益显著。武汉黄陂地区凭借独特的木兰文化和深厚的木兰精神，展现出强大的文化软实力，吸引了越来越多的游客前来参观。由于武汉黄陂的旅游产业的发展，如何通过旅游文创设计来提升该地区的整体形象，已成为一个值得深入探讨的问题。针对黄陂地区的旅游文创设计，不仅能够提高景区的经济附加价值，达到发展经济的目的，更在于通过文化的传递和精神的弘扬，增强木兰文化的社会影响力和认同感。本作品基于黄陂木兰文化，旨在对黄陂生态旅游区进行文创及包装设计，以插画的形式展现景区特色，其视觉形象风格独特，既符合大众审美，又能满足消费者购买礼品的需求，从而实现文化传播与经济效益的双重提升。
With the development of economy, the tourism industry plays an increasingly significant role in the comprehensive development of cities. With its unique Mulan culture and profound Mulan spirit, the Huangpi area in Wuhan has shown strong cultural soft power, attracting more and more tourists to visit. With the development of the tourism industry of Huangpi in Wuhan, how to enhance the overall image of the area through tourism cultural and creative design has become a problem worthy of in-depth discussion. The tourism cultural and creative design of Huangpi area can not only improve the economic added value of the scenic spot and achieve the purpose of economic development, but also enhance the social influence and identity of Mulan culture through the transmission of culture and the promotion of spirit. Based on the Huangpi Mulan culture, this work aims to carry out the cultural creation and packaging design of Huangpi eco-tourism area, and show the characteristics of the scenic spot in the form of illustration. Its visual image style is unique, which not only meets the public aesthetic, but also meets the needs of consumers to buy gifts, so as to realize the double improvement of cultural communication and economic benefits.