基于短视频平台的文旅热点打造策略
The Strategy of Creating Cultural Tourism Hotspot Based on Short Video Platform

作为网络视听新业态，短视频成为与文旅深度融合、赋能经济社会发展的重要力量，因此引导短视频与传统文化、旅游资源、线下经济交融交汇，推动文旅与广电融合发展是题中之义。本文旨在通过对“淄博烧烤”、“哈尔滨冰雪大世界”、“福建游神”、“天水麻辣烫”近年于短视频平台走红的四个文旅热点事件的传播数据收集，借助对抖音具体案例的分析，探索文旅短视频发展规律，总结打造地方文旅热点的方法与路径，为地方文旅发展提供建议，助力文旅业健康发展。
As a new online audio-visual format, short video has become an important force for deep integration with cultural tourism and enabling economic and social development. Therefore, it is the meaning of the topic to guide the integration of short video with traditional culture, tourism resources and offline economy, and promote the integrated development of cultural tourism and radio and television. This paper aims to explore the development rules of short cultural tourism videos by collecting data on four popular cultural tourism events on short video platforms in recent years, such as “Zibo Barbecue”, “Harbin Ice and Snow World”, “Fujian Youshen” and “Tianshui Malatang”, and by analyzing specific cases of Douyin, summarize the methods and paths to create local cultural tourism hotspots, so as to provide suggestions for the development of local cultural tourism, to help the healthy development of cultural tourism industry.