高校突发事件网络舆情治理研究
Research on the Governance of Internet Public Opinion in Emergency Events in Universities

随着互联网技术的发展和网络移动设备的普及，我国网民数量不断扩大。2023年发布的《中国互联网发展状况统计报告》显示，截至2023年6月，“即时通信、网络视频、短视频用户规模稳居前三，分别达10.47亿人、10.44亿人和10.26亿人，用户使用率分别为97.1%、96.8%和95.2%”。而各种带有信息交换和即时通信功能的互联网媒介平台，成为不同思想相互交织、情绪碰撞的现场。大学生是互联网用户的主要群体，习惯了以新媒体接受和表达观点，尤其是突发事件、社会热点、舆论话题的传播，更容易对青年学生群体造成巨大冲击。因此，高校要提高对大学生的网络舆情治理能力，掌握大学生群体中，网络意识形态斗争的主动权。
With the development of Internet technology and the popularization of network mobile devices, the number of Internet users in China is expanding. The Statistical Report on China’s Internet Development released in 2023 shows that “the number of users of instant messaging, online video and short video has remained in the top three, reaching 1.047 billion, 1.044 billion and 1.026 billion respectively, with user utilization rates of 97.1%, 96.8% and 95.2% respectively” by June 2023. And various Internet media platforms with information exchange and instant messaging functions have become the scene where different ideas are intertwined and emotions collide. College students are the main group of Internet users. They are used to receiving and expressing views through new media, especially the spread of emergencies, social hot spots, and public opinion topics, which is more likely to have a huge impact on young student groups. Therefore, universities need to improve their ability to govern online public opinion among college students and grasp the initiative of ideological struggles in the online community.