农产品网络营销策略优化——以“土妞”品牌旗舰店为例
Optimization of Agricultural Products Network Marketing Strategies —Taking “Tu Niu” Brand Flagship Store as an Example

随着信息技术的迅猛发展，农产品网络营销已成为推动农业转型升级的关键。文章以“土妞”品牌农产品旗舰店为例，深入分析了农产品网络营销的现状与存在的问题。为应对这些挑战，文章提出了一系列创新性的优化策略，包括利用大数据分析精准投放广告、提供差异化定制服务、丰富产品销售形式和加强品牌网络影响力。这些策略的实施不仅有助于“土妞”品牌农产品旗舰店在激烈的市场竞争中脱颖而出、实现可持续发展，也为其他农产品品牌的网络营销提供了有益的参考和借鉴，对推动农产品网络营销的创新和发展具有重要意义。
With the rapid development of information technology, agricultural network marketing has become the key to promote the transformation and upgrading of agriculture. This paper takes the “Tu Niu” brand flagship shop of agricultural products as an example, and analyses the current situation and problems of agricultural products online marketing. In order to cope with these challenges, this paper puts forward a series of innovative optimisation strategies. These strategies include the use of big data analysis to accurately place advertisements, provide differentiated customised services, enrich the form of product sales and strengthen the brand’s online influence. The implementation of these strategies not only helps the flagship shop of the “Tu Niu” brand of agricultural products to stand out in the fierce market competition and achieve sustainable development, but also provides a useful reference for the online marketing of other agricultural products, which is of great significance in promoting the innovation and development of agricultural products online marketing.