户外徒步直播中危险行为传播的伦理困境及规制路径
Ethical Dilemmas and Regulatory Approaches of Dangerous Behavior Propagation in Live Outdoor Hiking

近年来，伴随着媒介技术的日益进步，诸多新事物和新现象涌入公众视野。互联网的交互性、体验性强和准入门槛低等特点使得网络主播这一职业群体应运而生，并在短视频/直播平台迅速发展占据重要地位。越来越多的普通大众借助互联网，自主尝试、参与、体验，甚至走向职业化的主播之路，从一个“无名之辈”转变“成名网红”，成为一件不再稀奇的事情。户外徒步主播，作为平台经济奉行“流量至上”理念的产物，为吸引受众眼球不断挑战个人极限，甚至用生命做直播，导致行业乱象丛生，引发严重的社会舆论问题。本文对户外徒步行业主播群体展开研究，探究直播中危险性行为传播的伦理困境及规制路径。
In recent years, with the increasing progress of media technology, many new things and new phenomena have flooded into the public eye. The interactivity, strong experience and low entry threshold of the Internet make the professional group of network anchors emerge, and occupy an important position in the rapid development of short video/live broadcast platforms. With the help of the Internet, more and more ordinary people independently try, participate, experience, and even go to the road of professional anchors, from a “nobody” to “famous network red”, which has become a rare thing. Outdoor walking anchors, as a product of the platform economy’s “traffic first” concept, constantly challenge their personal limits in order to attract the audience’s attention, and even live broadcast with their lives, leading to chaos in the industry and causing serious problems of social public opinion. This paper conducted a study on the outdoor walking industry anchor group to explore the ethical dilemma and regulatory path of the transmission of risky sexual behavior in live