工作生活平衡对电商外贸企业00后员工离职意向的影响研究
Study on the Impact of Work-Life Balance on Turnover Intention of Post-00s Employees in E-Commerce Foreign Trade Enterprises

作为新兴职场力量，00后员工的工作态度和职业期望与前几代人显著不同。本研究通过文献综述和问卷调查，分析了工作时间、加班时间、工作压力等因素对00后员工离职意向的影响。结果显示，较长的工作时间、频繁的加班和较大的工作压力显著增加了离职意向，而合理的工作时间安排和较小的工作生活相互影响则有效降低离职意向。为此，企业应通过合理安排工作时间、提供职业发展机会、改善工作环境和提供工作生活平衡支持等措施来提升员工工作满意度，降低离职率。本研究为电商外贸企业制定了有效的员工管理策略以及提供了理论依据和实践指导。
Post-00s employees, as a new workforce demographic, exhibit work attitudes and career expectations that differ markedly from those of previous generations. Through a literature review and questionnaire survey, this study analyzes the effects of factors such as working hours, overtime, and work stress on the turnover intentions of post-00s employees. The results indicate that longer working hours, frequent overtime, and higher work pressure significantly increase turnover intentions, while reasonable work-hour arrangements and lower work-life conflict effectively reduce these intentions. Consequently, enterprises should enhance employee job satisfaction and decrease turnover rates by implementing measures such as reasonable work schedules, providing career development opportunities, improving the work environment, and offering support for work-life balance. This research provides theoretical foundations and practical guidance for e-commerce foreign trade enterprises to formulate effective employee management strategies.