数字消费主义时代下大学生精神生活的困境及消弭
Predicament and Elimination of College Students’ Spiritual Life in the Era of Digital Consumerism

随着科学技术的迅猛发展，消费领域朝着数字化转型，数字消费主义也与人们的生活日益紧密。作为一种带有资本主义色彩的意识形态，数字消费主义对大学生精神生活产生了一定影响，部分大学生的精神生活在消费主义时代陷入困境，具体表现为符号消费盛行，弱化理性选择；盲目过度消费，诱发不良风气；消费观念扭曲，误导审美认知。其原因在于物质经济的推动；对身份认同的追求；网络媒体等技术驱动。为此，必须加强社会主义核心价值观的引领；强化社会监管；树立消费理性观，推动大学生构建高质量精神生活。
With the rapid development of science and technology, the consumption field is changing towards digital, and digital consumerism is increasingly close to people’s lives. As a kind of ideology with the color of capitalism, digital consumerism has a certain impact on college students’ spiritual lives, and some college students’ spiritual lives are in a dilemma in the consumerism era. The specific performance is that symbol consumption prevails, weakening rational choice; blind excessive consumption leads to an unhealthy atmosphere; and distorted consumption leads to misleading aesthetic cognition. The reason lies in the promotion of material economy, the pursuit of identity, and the technological drive of network media. Therefore, it is necessary to strengthen the guidance of socialist core values, strengthen social supervision, set up a rational view of consumption, and promote college students to build a high-quality spiritual life.