文化自信背景下徽州体育文化传播流变与创新路径探赜
Research on the Evolution and Innovation Path of Huizhou Sports Culture Communication under the Background of Cultural Confidence

通过文献资料法、实地调研法和专家访谈法，对文化自信背景下徽州体育文化的传播流变及创新路径进行了深入研究。通过梳理徽州体育文化的历史沿革与现状，分析其在现代社会中的传播变化，发现徽州体育文化在内容呈现、传播媒介和传播模式上经历了显著转型，但在创新性传播和广泛影响力上仍存在不足。研究结果显示，徽州体育文化传播需在内容上深挖文化内涵并融入现代元素，利用新媒体和数字技术进行媒介创新，探索线上线下结合、文化旅游融合等多元传播模式等。通过以上创新路径，徽州体育文化将更好地适应现代传播环境，增强其文化影响力，为文化自信背景下的中华文化传承提供重要支持。
Through the literature method, field survey method and expert interview method, an in-depth study was conducted on the communication evolution and innovation path of Huizhou sports culture under the background of cultural self-confidence. By sorting out the historical evolution and current situation of Huizhou sports culture, and analyzing its communication changes in modern society, it was found that Huizhou sports culture has experienced significant transformation in content presentation, communication media and communication models, but it is still in the process of innovative communication and wide influence. There are still deficiencies. The research results show that Huizhou sports culture communication needs to dig deep into the cultural connotation and incorporate modern elements into the content, use new media and digital technology to innovate media, and explore multiple communication models such as online and offline integration, cultural tourism integration, etc. Through the above innovative paths, Huizhou sports culture will better adapt to the modern communication environment, enhance its cultural influence, and provide important support for the inheritance of Chinese culture under the background of cultural confidence.