消费主义思潮对当代大学生消费心理的影响及对策
The Influence of Consumerism on the Consumer Psychology of Contemporary College Students and Countermeasures

随着全球化和市场经济的深入发展，消费主义思潮在当代大学生群体中日益盛行，对其消费心理产生了显著影响：品牌符号堆砌，攀比心理严重；个性冲动购买，超前消费普遍；无尽消费成瘾，心理健康堪忧。针对这些影响，本文分析了消费主义思潮对当代大学生消费心理影响的原因，并提出了坚持社会主义核心价值观指引、强化大众媒体社会责任、增强思政教育影响作用的相关对策，旨在帮助当代大学生形成健康的消费心理和观念。
With the deepening development of globalization and market economy, consumerism is increasingly prevalent among contemporary college students, which has had a significant impact on their consumption psychology: brand symbols are piled up, and there is a serious sense of comparison; individual impulse buying and widespread premature consumption; endless consumption addiction and worrying mental health. In response to these influences, this article analyzes the reasons for the impact of consumerism on the consumption psychology of contemporary college students, and proposes relevant measures to adhere to the guidance of socialist core values, strengthen the social responsibility of mass media, and enhance the influence of ideological and political education, aiming to help contemporary college students form healthy consumption psychology and concepts.