数字化转型对餐饮企业客户关系管理的影响及优化策略研究
Research on the Influence of Digital Transformation on Customer Relationship Management of Catering Enterprises and Optimization Strategies

随着数字化技术的迅猛发展，餐饮企业正面临着前所未有的转型压力。数字化转型不仅改变了餐饮企业的运营模式，也对客户关系管理提出了更高的要求。文章通过分析数字化技术在餐饮企业中的具体运用和餐饮企业客户关系管理的现状，探讨了数字化转型对客户关系管理的具体影响，并提出通过加强数据收集与分析、定义细分客户群体、提升服务意识和建立客户关系管理系统等策略，以提升餐饮业客户关系管理的效能。
With the rapid development of digital technology, catering enterprises are facing unprecedented pressure to transform. Digital transformation has not only changed the operation mode of catering enterprises, but also put forward higher requirements for customer relationship management. By analyzing the specific application of digital technology in catering enterprises and the current situation of customer relationship management in catering enterprises, this paper discusses the particular impact of digital transformation on customer relationship management and proposes strategies such as strengthening data collection and analysis, defining customer segments, enhancing service awareness and establishing customer relationship management systems to improve the efficiency of customer relationship management in catering industries.