新时期房地产业创新管理——以安徽省为例
Innovative Management of the Real Estate Industry in the New Era—Taking Anhui Province as an Example

随着国家政策的调整和经济的快速发展，我国房地产行业先后经历了2003年、2008年、2016年以及2018年四次快速发展阶段，但受住房需求度下降的影响，国民消费心理发生极大的变化，房地产行业开始发生下行。购房意愿的变化深刻地影响房地产行业的发展。笔者立足安徽省房地产行业发展状况，并整理房地产行业专家学者对影响因素的研究成果，从供给、需求和宏观经济角度总结出可能影响购房意愿的因素，如住宅销售价格、住宅销售面积、交通情况、学区房、小区品质、首付比例、房贷利率等。针对于不同购房群体发布调查问卷，进行数据分析，发现对购房意愿的影响均有显著的因素，并依据结果为安徽省房地产行业健康发展提出个人建议。
With the adjustment of national policies and the rapid development of the economy, China’s real estate industry has experienced four stages of rapid growth in 2003, 2008, 2016, and 2018. However, under the influence of falling demand for housing, the national consumption psychology has undergone tremendous changes, and the real estate industry has begun to decline. The change of the willingness to buy a house profoundly affects the development of the real estate industry. Based on the development of the real estate industry in Anhui Province and the research results of experts and scholars in the real estate industry on the influencing factors, summarizes the factors that may affect the intention to buy a house from the perspective of supply, demand and macro-economy, such as housing sales price, housing sales area, traffic conditions, school district housing, community quality, down payment ratio, mortgage interest rate and other factors. Questionnaires were released for different groups of buyers, data analysis was conducted, and factors that had a significant impact on the intention of buying a house were found. Based on the results, personal suggestions were put forward for the healthy development of the real estate industry in Anhui province.