反不正当竞争视角下商标混淆行为适用惩罚性赔偿制度研究
Research on the Application of Punitive Damages System for Trademark Misleading Conduct from the Perspective of Anti-Unfair Competition

中国关于惩罚性赔偿的规定多见诸于《中华人民共和国消费者权益保护法》《民法典》等法律中，但随着经济社会的发展，各种侵犯合法权益的行为不断增多，使得多领域尝试引入惩罚性赔偿制度，对于保护社会公共利益、维护经济社会的稳定具有重要意义。但惩罚性赔偿制度在实践方面仍然存在适用率不高的现象，在反不正当竞争领域内亦是如此。文章从惩罚性赔偿制度设计的初衷出发，结合商标混淆侵权案例，从商标混淆类不正当竞争行为分析此领域中惩罚性赔偿制度的适用情况、存在的问题，并且进一步提出有针对性的完善策略，使得惩罚性赔偿制度在反不正当竞争方面充分发挥其作用，优化经济环境。
China’s punitive damages provisions are commonly found in laws such as the Consumer Rights Protection Law of the People’s Republic of China and the Civil Code, but as the economy and society have developed, various infringements on legitimate rights and interests have increased, leading to attempts to introduce punitive damages systems in multiple fields, which has significant implications for protecting public interests and maintaining economic stability. However, the practical implementation of punitive damages systems still faces the problem of being mere lip service, and the same is true in the field of unfair competition. This article starts from the original intent of punitive damages system design and combines trademark confusion infringement cases to analyze the applicability and problems of the punitive damages system in this field, and further proposes targeted improvement strategies to enable the punitive damages system to fully play its role in combating unfair competition and optimizing the economic environment.