文体旅融合下汕尾红色旅游连片开发研究
Research on the Continuous Development of Shanwei Red Tourism under the Integration of Culture, Sports and Tourism

文体旅融合作为一种新兴的旅游发展模式，旨在通过文化、体育与旅游的有机结合，实现产业的共同繁荣。汕尾市作为中国革命的重要历史地区，拥有丰富的红色文化资源和自然景观。本文以汕尾市为例，探讨了在文体旅融合背景下红色旅游连片开发的可能性与策略。通过实地考察、问卷调查和SWOT分析，揭示了汕尾红色旅游的发展现状、优势、劣势、机遇与挑战，并提出了相应的一系列创新性的发展策略，包括打造红色旅游与体育赛事相结合的特色旅游品牌、开发红色主题美食、推出红色旅游创意产品、加强红色旅游营销推广等。此外，本文特别关注了研学群体、党建群体和康养群体等目标市场，为不同群体设计了具有针对性的旅游产品。结论指出，通过创新旅游产品和提升服务质量，汕尾市红色旅游能够实现与地方经济和文化的共同发展。同时，本文也为其他地区红色旅游的连片开发提供了可行的模式和策略，具有重要的理论和实践意义。
As an emerging tourism development model, the integration of culture, sports and tourism aims to achieve the common prosperity of the industry through the organic combination of culture, sports and tourism. As an important historical area of the Chinese Revolution, Shanwei City is rich in red cultural resources and natural landscapes. Taking Shanwei City as an example, this paper discusses the possibility and strategy of continuous development of red tourism in the context of the integration of culture, sports and tourism. Through field investigations, questionnaire surveys and SWOT analysis, the development status, advantages, disadvantages, opportunities and challenges of Shanwei red tourism are revealed, and corresponding integration development strategies are proposed, including building a characteristic tourism brand combining red tourism and sports events, developing red-themed food, launching creative products of red tourism, and strengthening the marketing and promotion of red tourism. In addition, this paper pays special attention to the target markets such as research groups, party building groups and health care groups, and designs targeted tourism products for different groups. The conclusion points out that by innovating tourism products and improving service quality, Shanwei red tourism can achieve common development with local economy and culture. Meanwhile, this paper also provides a feasible model and strategy for the continuous development of red tourism in other regions, which has important theoretical and practical significance.