泛娱乐化思潮下高校思想政治教育的现实挑战和路径选择
Realistic Challenges and Path Choices of Ideological and Political Education in Colleges and Universities under the Trend of Pan-Entertainment Thinking

在网络文化日益兴盛的背景下，泛娱乐化思潮已经渗透到整个社会，这是商业资本异化、社会媒体赋能、个体心理作用等多维因素综合作用的结果。泛娱乐化通过各种方式消解高校思政教育的话语权威、解构思想政治教育话语体系、侵蚀思想政治教育文化生态，给高校思想政治教育带来了巨大的挑战。有效应对泛娱乐化的挑战，高校思想政治教育需要掌握主流话语、革新话语内容、凝聚社会合力，帮助大学生形成正确的价值取向，避免其陷入娱乐至死的境地。
Under the background of increasingly prosperous network culture, the trend of pan-entertainment has penetrated into the whole society, which is the result of the combined effect of multi-dimensional factors such as the alienation of commercial capital, the empowerment of social media, and the role of individual psychology. Pan-entertainment has dissolved the discourse authority of ideological and political education in colleges and universities, deconstructed the discourse system of ideological and political education, eroded the cultural ecology of ideological and political education through various ways, and brought great challenges to ideological and political education in colleges and universities. To effectively deal with the challenge of pan-entertainment, ideological and political education in colleges and universities need to master the mainstream discourse, innovate the content of the discourse, and unite the social cohesion, so as to help college students form the correct value orientation and prevent them from falling into the situation of “entertainment to death”.