家用服务型机器人行业发展策略分析——以科沃斯为例
Analysis of the Development Strategy of the Household Service Robot Industry—A Case Study of Ecovacs

科沃斯电器有限公司是全球最大的清洁电器制造商之一，主营家庭服务机器人，商用机器人和清洁小家电等产品。在行业里，科沃斯的科沃斯电器中国实验室是全球顶尖的研发团队，但在近几年的运营中也出现了扫地机器人市场量额同比增长幅度出现下滑，行业发展遇阻等问题。短期而言，宣传力度不够，宣传模式单一，线下体验较少，售后保障等问题是科沃斯的问题所在。长期而言，解决人才的短缺，模式的固定，用户产品需求的上升问题是企业发展的核心。根据以上问题，本文运用定量与定性的方法分析企业环境，股权结构，现状，财务等内容，缕清科沃斯的脉络，对科沃斯进行系统且全面的分析，找到改变现状，打破僵局的关键。
Ecovacs Electric Co., Ltd. is one of the world’s largest manufacturers of cleaning appliances, mainly engaged in household service robots, commercial robots and cleaning small household appliances. In the industry, Ecovacs’ Ecovacs Electrical Appliance China Laboratory is the world’s top R&D team, but in recent years, there have also been problems such as a year-on-year decline in the market volume of sweeping robots and obstacles to the development of the industry. In the short term, problems such as insufficient publicity, single publicity mode, less offline experience, and after-sales guarantee are the problems of Ecovacs. In the long run, solving the shortage of talents, the fixation of the model, and the rising demand for user products are the core of enterprise development. Based on the above problems, this paper uses quantitative and qualitative methods to analyze the corporate environment, shareholding structure, current situation, finance, etc., to clarify the context of Ecovacs, conduct a systematic and comprehensive analysis of Ecovacs, and find the key to changing the status quo and breaking the deadlock.