基于感性工学的户外露营产品设计研究与应用
Research and Application of Outdoor Camping Product Design Based on Perceptual Engineering

目的：探索感性工学在户外露营产品设计中的应用。方法：以户外露营产品设计为例，阐述了基于感性工学理论的产品设计流程。根据设计定位确定户外露营产品的典型样本，结合语义差分法对用户感性认知进行量化，获得典型样本感性词汇的平均值，运用因子分析和主成分分析，得到典型样本感性词汇数据的公因子方差图、解释的总方差图、碎石图和成份矩阵图，提取出“稳定的”、“便携的”、“直观的”和“一体的”共四个影响户外露营产品设计的关键感性词汇，最后根据得出的感性词汇提出了户外野营炉具的设计策略。结论：应用该设计理论的户外露营产品更符合用户感性认知，为产品的设计和完善提供了指南。
Purpose: To explore the application of perceptual engineering in outdoor camping product design. Methods: Taking outdoor camping product design as an example, the product design process based on perceptual engineering theory is described. According to the design orientation, a typical sample of outdoor camping products is identified, and the semantic differential method is used to quantify the users’ perceptual cognition, obtain the average value of the perceptual vocabulary of the typical sample, and use factor analysis and principal component analysis to obtain the common factor variance diagram, the explained total variance diagram, the grapheme diagram, and the component matrix diagram of the perceptual words data of the typical samples were obtained. Four key emotional terms, “stable”, “portable”, “intuitive” and “integrated”, which affect the design of outdoor camping products are extracted. Finally, a design strategy for outdoor camping stoves is proposed based on the resulting perceptual vocabulary. Conclusion: The outdoor camping products applying this design theory are more in line with users’ perceptual perceptions and provide guidelines for product design and improvement.