基于游戏心理的海报设计分析
Analysis of Poster Design Based on Game Psychology

随着现代科技的迅速发展，网络游戏层出不穷。而网络游戏发展的背后，不仅仅显示出科技的发达，更隐含着现代人们的现实生活在游戏中呈现出的精神世界。而游戏中所包含的视觉符号都属于传递游戏信息的介质，以此视觉符号也隐射现实。作者选择了6款不同的经典小游戏，结合经典小游戏的不同特征，力图运用海报设计塑造新的视觉符号。本文希望通过对游戏心理的分析，从视觉符号方面入手挖掘游戏与现实生活的关联，以及通过这种关联来寻求解决现实问题的办法。同时根据符号学理论分析游戏元素在海报设计中的解读与重构，从而形成新的视觉语言。在视觉符号中探寻多种可能性，利用经典游戏元素传达现实生活蕴含哲理，在保持游戏风格同时传达独特的视觉性。
With the rapid development of modern science and technology, online games emerge endlessly. Behind the development of online games, it not only shows the development of science and technology, but also implies the spiritual world of modern people’s real life in games. The visual symbols contained in the game are all the media that convey the game information, so the visual symbols also imply reality. The author chooses 6 different classic mini games, combined with the different characteristics of classic mini games, trying to use poster design to create new visual symbols. Through the analysis of game psychology, this paper hopes to explore the relationship between games and real life from the aspect of visual symbols, and seek solutions to practical problems through this relationship. At the same time, it analyzes the interpretation and reconstruction of game elements in poster design according to semiotic theory, so as to form a new visual language. Explore a variety of possibilities in visual symbols, use classic game elements to convey the philosophy of real life, and convey a unique visual while maintaining the game style.