旺苍县志所载民俗文化的文旅价值挖掘与应用
Exploring the Cultural Tourism Value of Folk Culture in the Annals of Wangcang County and Its Applications

在文化和旅游深度融合的背景下，红色旅游与民俗文化的结合具有重要研究意义。本文基于旺苍县志中的民俗文化记录，分析其服饰、宗教(社团)及岁时节日等方面的历史传承与演变，深入挖掘其文旅价值，并探讨如何将这些文化元素融入“中国红军城”的旅游开发中。研究发现，旺苍县服饰民俗丰富了游览内容；宗教、社团民俗为游客提供信仰的多元保障；节日民俗提供文化传承新路径。为此本文提供了三点建议：一是打造“中国红军城”文旅融合品牌形象、二是建立官方网站与社交平台增加曝光率、三是专业培训民俗文化从业人员提高产品质量，以丰富旅游体验并促进当地文化旅游的可持续发展。
Under the background of the deep integration of culture and tourism, the combination of red tourism and folk culture has important research significance. Based on the folk culture records in the annals of Wangcang County, this paper analyzes the historical inheritance and evolution of its clothing, religion (community) and festivals, and further explores its cultural tourism value, and discusses how to integrate these cultural elements into the tourism development of “China Red Army City”. The study found that Wangcang County costume folk custom enriched the tour content; Religion, community folklore for tourists to provide diversified faith protection; festival folklore provides a new path for cultural inheritance. To this end, we provide three suggestions: first, to create the “Red Army City of China” cultural and tourism integration brand image; second, to establish the official website and social platform to increase the exposure rate; third, to professionally train folk culture practitioners to improve product quality, so as to enrich the tourism experience and promote the sustainable development of local cultural tourism.