The aim of this article is to provide a comprehensive framework for the implementation of best practices and strategies to enhance customer trust, which provides an analysis of the integration challenges and ethical considerations of Artificial Intelligence (AI) in e-commerce. The study identifies key technical, organizational, and financial barriers to AI adoption, and addresses ethical concerns such as data privacy, algorithmic bias, and transparency as they pertain to the adoption of artificial intelligence. As a result of systematic thematic analysis and expert consultations, the research is able to synthesize existing knowledge and develop practical guidelines that will facilitate the successful implementation of AI systems. The validated framework provides actionable strategies for e-commerce organizations that want to leverage AI technologies effectively while maintaining ethical standards and cultivating customer trust while leveraging AI technologies effectively. By examining AI's role in e-commerce, this study guides businesses in creating a trustworthy, efficient ecosystem that is AI-driven.
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