短视频文化传播活动研究——以雨琪作品为例
Research on the Communication of Short Video Culture—Taking Yuqi’s Works as an Example

随着全球化的不断深入，互联网技术的飞速发展，跨文化交流日益频繁。短视频作为一种新兴的传播媒介，以其独特的传播优势在跨文化传播中扮演着重要角色，短视频平台逐渐成为文化传播的重要渠道。本文以Bilibili网站上雨琪的短视频为例，探讨了该短视频的传播特色及其在中华文化跨文化传播中的有效方式，并提出了相应的传播策略。通过对短视频内容的分析，本文旨在为中华文化的国际传播提供新的视角和策略建议。
With the continuous deepening of globalization and the rapid development of Internet technology, cross-cultural exchanges have become increasingly frequent. As an emerging medium of communication, short videos, with their unique advantages, play an important role in cross-cultural communication, and short video platforms have gradually become an important channel for cultural dissemination. This paper takes Yuqi’s short videos on the Bilibili website as an example to explore the communication characteristics of these videos and their effective methods in the cross-cultural communication of Chinese culture, and proposes corresponding communication strategies. Through the analysis of the content of short videos, this paper aims to provide new perspectives and strategic suggestions for the international communication of Chinese culture.