国内动漫产业研究的进展和趋势——基于CiteSpace和VOSViewer的计量文献分析
Research Progress and Trends in the Domestic Animation Industry—A Bibliometric Analysis Based on CiteSpace and VOSViewer

本研究通过文献计量分析的方法，对中国动漫产业的研究进展进行了全面梳理和深入分析。利用CiteSpace和VOSViewer等可视化工具，对2014年至2024年间中文核心期刊发表的相关文献进行定量统计和可视化展示，揭示了国内动漫产业研究的热点领域、发展趋势及潜在的研究空白。结果显示，尽管动漫产业市场规模和产值不断扩大，但相关文献的发表数量呈逐年下降趋势，反映出学术研究的饱和与研究重心的转移。本文提出，未来研究应关注数字化转型、IP开发与管理、文化融合、商业模式创新和产业链优化等方面，同时探索用户行为、跨文化产业互动、动漫作品的社会影响、政策影响及大数据驱动的产业分析等未被充分研究的领域。通过上述分析，本研究旨在为中国动漫产业的学术研究提供新的视角和思路，推动产业的持续健康发展，促进学术界、产业界和政策制定者之间的协同合作，共同推动中国动漫产业在全球舞台上的繁荣与发展。
This study conducts a comprehensive review and in-depth analysis of the research progress in the Chinese animation industry using bibliometric analysis methods. Employing visualization tools such as CiteSpace and VOSViewer, the study quantitatively analyzes and visually presents related literature published in Chinese core journals from 2014 to 2024. It reveals the hot research areas, development trends, and potential research gaps in the domestic animation industry. The results indicate that despite the continuous expansion of market size and output value in the animation industry, the number of related publications has shown a downward trend year by year, reflecting a saturation in academic research and a shift in research focus. This paper proposes that future research should focus on areas such as digital transformation, IP development and management, cultural integration, business model innovation, and industrial chain optimization. Additionally, it should explore under-researched areas including user behavior, cross-cultural industry interactions, the social impact of animation works, policy impacts, and data-driven industry analysis. Through this analysis, the study aims to provide new perspectives and ideas for academic research in the Chinese animation industry, promoting sustainable development of the industry and enhancing collaboration among academia, industry, and policymakers to jointly advance the prosperity and development of the Chinese animation industry on the global stage.