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Modern Marketing 2024
基于消费数据的元素组合分析赋能产品研发——以冰淇淋产品为例
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Abstract:
本文以冰淇淋产品为研究对象，通过方法论和理论分析探讨了基于消费数据进行元素组合赋能产品研发的系统化框架。文章通过文献综述和理论分析，深入探讨了数据收集方法、分析技术和决策模型在产品研发过程中的关键作用和应用。研究表明，有效的方法论和理论分析可以显著提升冰淇淋产品的创新能力和市场竞争力。
This paper takes ice cream products as the research object, and through methodology and theoretical analysis, explores a systematic framework for element combination analysis based on consumption data to empower product development. Through literature review and theoretical analysis, the article deeply discusses the key role and application of data collection methods, analysis techniques and decision-making models in the product development process. Research shows that effective methodology and theoretical analysis can significantly improve the innovation capabilities and market competitiveness of ice cream products.
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