外卖平台商家与外卖员的博弈与合作
The Game and Cooperation between Takeout Platform Merchants and Takeout Workers

随着外卖行业的快速发展，外卖平台商家和外卖配送员之间的关系逐渐成为影响服务质量和工作效率的重要因素。因此，本文研究了外卖平台商家和外卖配送员的博弈演化模型，结果显示，商家选择严格要求配送员，配送员按需配送是较为稳定的策略组合。这表明，商家通过严格要求配送员，可以显著提升配送员的服务标准和规范操作，减少因配送质量问题引起的客户投诉，进而提升平台的整体服务质量。其次，配送员按需配送的策略能够根据实际需求进行灵活调配，减少空跑现象，提高配送效率和资源利用率，从而减少顾客投诉。本文的研究为外卖行业提供了理论依据，帮助外卖平台管理者制定有效的管理策略，确保平台的可持续发展。
With the rapid development of the food delivery industry, the relationship between merchants and delivery personnel on delivery platforms has gradually become a crucial factor affecting service quality and work efficiency. Therefore, this paper studies the evolutionary game model between merchants and delivery personnel on delivery platforms. The results show that a stable strategy combination involves merchants strictly requiring delivery personnel, while delivery personnel deliver on demand. This indicates that by strictly requiring delivery personnel, merchants can significantly enhance the service standards and standardized operations of delivery personnel, reduce customer complaints caused by delivery quality issues, and thereby improve the overall service quality of the platform. Additionally, the strategy of on-demand delivery allows delivery personnel to flexibly adjust according to actual needs, reducing idle runs, improving delivery efficiency and resource utilization, and thus reducing customer complaints. This study provides a theoretical basis for the food delivery industry, helping platform managers develop effective management strategies to ensure the sustainable development of the platform.