性别设计：设计人类学的包容性
Gender Design: Inclusivity in Design Anthropology

本研究旨在探讨性别在设计中的重要作用，揭示性别包容在设计人类学视角下对设计创新和用户体验的影响。通过综合文献研究和案例分析，笔者研究了单一的性别印象对设计实践的影响、性别差异在用户体验中的表现，以及性别多样性对设计思维和创新的潜在作用。所选案例包括IKEA、LEGO、Apple和Nike等品牌，它们在设计过程中运用了设计人类学的方法。研究表明，性别刻板印象常导致设计的单一化和不包容性，而性别多样性的设计团队能够打破这些刻板印象，创造出更具吸引力和创新性的产品。性别差异显著影响用户对产品的需求和体验，考虑性别差异的设计能够提升用户满意度和市场竞争力。案例分析展示了如何通过性别包容的设计实践，成功提升产品设计质量和市场表现。结论指出，性别在设计中的作用不可忽视，通过设计人类学的方法，设计师可以更好地理解和满足不同性别用户的需求，促进性别包容和多样性。建立性别多样性的设计团队，对于提升创新能力和市场竞争力具有重要意义，未来的设计教育和实践应更加重视性别视角，以实现更全面和包容的设计。
This study aims to explore the significant role of gender in design, revealing the impact of gender inclusivity on design innovation and user experience from the perspective of design anthropology. Through comprehensive literature review and case analysis, the author examines the influence of single-gender impressions on design practices, the manifestation of gender differences in user experience, and the potential role of gender diversity in design thinking and innovation. Selected case studies include brands such as IKEA, LEGO, Apple, and Nike, which have employed design anthropological methods in their design processes. The research demonstrates that gender stereotypes often lead to homogeneous and non-inclusive designs, whereas gender-diverse design teams can break these stereotypes, creating more attractive and innovative products. Gender differences significantly affect users’ needs and experiences with products, and considering these differences in design can enhance user satisfaction and market competitiveness. Case studies illustrate how gender-inclusive design practices can successfully improve product design quality and market performance. The conclusion highlights the indispensable role of gender in design and how design anthropological methods enable designers to better understand and meet the needs of users of different genders, promoting gender inclusivity and diversity. Establishing gender-diverse design teams is crucial for enhancing innovation capability and market competitiveness. Future design education and practice should place greater emphasis on the gender perspective to achieve more comprehensive and inclusive design.