符号学视角下传统神兽图腾在现代设计中的创新演绎与文化传承
Innovative Interpretation and Cultural Inheritance of Traditional Mythical Animal Totems in Modern Design from a Semiotic Perspective

在全球化设计趋势与文化创意产业蓬勃发展的背景下，传统神兽图腾作为民族文化的瑰宝，其在现代设计领域的创新演绎成为学界关注的热点。这些神兽不仅是视觉艺术的象征，更是承载着深厚文化意涵与民族精神的符号。面对如何将这些古老图腾融入现代审美与生活需求的挑战，本研究致力于挖掘其在现代设计中的创新应用，旨在架设传统与现代融合的桥梁，推动文化传承与创新，以期在全球化交流中展现中华文化的独特魅力，增强文化自信与软实力。
Against the backdrop of global design trends and the flourishing development of cultural and creative industries, traditional mythical animal totems, as treasures of national culture, have become a hot topic of academic attention for their innovative interpretation in the field of modern design. These divine beasts are not only symbols of visual art, but also symbols carrying profound cultural connotations and national spirit. Faced with the challenge of integrating these ancient totems into modern aesthetics and lifestyle needs, this study is committed to exploring their innovative applications in modern design, aiming to build a bridge between tradition and modernity, promote cultural inheritance and innovation, and showcase the unique charm of Chinese culture in global exchanges, enhancing cultural confidence and soft power.