绿色生态理念在城市形象标识设计中的应用
The Application of Green Ecological Concept in Urban Image Identification Design

文章聚焦于如何将绿色生态理念应用于城市形象标识设计中。目的：探索基于绿色生态理念的福建省部分地级市的城市形象标识创新设计，以促进城市与自然的和谐共生，推动城市形象传播的可持续发展。方法：对多个具有代表性的城市标识进行案例分析。结果：将绿色生态元素融入城市形象标识设计中，应遵循可持续性、地域性、文化性和艺术性的四大原则，提出绿色生态理念赋能城市形象标识的设计路径。结论：从元素提炼、色彩运用、图形设计及空间布局四个方面作为切入点，总结城市形象标识的绿色生态设计策略，实现了城市形象与绿色生态的有机结合。
The article concentrates on the integration of green ecological principles into the design of urban identity logos. Aim: To investigate the innovative design of urban identity logos infused with green ecological concepts for select prefecture-level cities in Fujian Province, aiming to foster a harmonious symbiosis between urban environments and nature, thereby advancing the sustainable propagation of urban imagery. Methodology: A case study analysis of various emblematic urban logos is conducted. Findings: The incorporation of green ecological elements into urban identity logo design should adhere to the four key principles of sustainability, regionalism, cultural identity, and aesthetic appeal, delineating a design trajectory that endows urban identity logos with green ecological values. Conclusion: The green ecological design strategies for urban identity logos are summarized through four focal points: element refinement, color utilization, graphic conception, and spatial arrangement, thereby achieving an integrated synthesis of urban identity with green ecological principles.