“她经济”成因分析及其伦理困境
Analysis of the Causes of “She Economy” and Its Ethical Dilemma

“她经济”是一社会经济现象，指以女性为主力军的消费群体在整个社会消费中占较大比重。“她经济”局面出现并持久存在的原因既有女性自我意识的觉醒，又有资本对女性消费的刻意引导。在资本对社会和文化的渗透下，女性的自我觉醒精神被加以利用，本是通过消费实现自我价值确立的手段在不自觉间成为资本剥削的一环。尽管女性消费的增长体现并促进了社会进步和经济发展，但同时也要看到在资本操控下的“她经济”加强了当代社会的符号消费，并导致了对女性自身精神和物质的压榨。
“She economy” is a social and economic phenomenon, which refers to the consumer group with women as the main force in the whole social consumption accounts for a large proportion. The reason for the emergence and lasting existence of “She economy” is both the awakening of women’s self-consciousness and the deliberate guidance of capital to women’s consumption. Under the infiltration of capital into society and culture, women’s self-awakening spirit is used, which unconsciously becomes a part of capital exploitation through the means of realizing self-value establishment through consumption. Although the growth of female consumption reflects and promotes social progress and economic development, it is also necessary to see that the “she economy” under the control of capital has strengthened the symbolic consumption of contemporary society and led to the spiritual and material oppression of women themselves.