“呆呆”IP形象设计研究
Study on “Dum-Dum” IP Image Design

中国潮玩行业所占全球比例正日益增长，这不仅是基于消费群体的增加，更是对文化自信的助长，同时也是消费形式变化的体现。随着时代的发展，像这样的悦己式、个性化的消费形式，正推动着文化创意产业的崛起，这不仅是一个消费者自己喜欢的IP形象玩偶，真正的意义则在于共情和陪伴。本IP形象设计以一只猫为形象主体，以打工文化为故事框架，以迷离和涣散的眼神作为形象的表现特色，形成呆呆猫IP形象的全部。
The global proportion of China’s hip toy industry is growing, which is not only based on the increase of consumer groups, but also fuelling cultural self-confidence, as well as a reflection of the changing forms of consumption. With the development of the times, like this pleasing, personalised form of consumption, this form of consumption is driving the rise of cultural and creative industries, which is not only a consumer’s own favorite IP image doll, the real meaning lies in empathy and companionship. This IP image design takes a cat as the main body of the image, takes the working culture as the story framework, and uses the confused and lax eyes as the expressive characteristics of the image, forming the whole of the dum-dum Cat IP image.