马克思主义幸福观视域下老年人媒介使用幸福感提升研究
Research on the Enhancement of Happiness among the Elderly in Media Use from the Perspective of Marxist Happiness Theory

随着传媒技术的不断发展和更新迭代，老年人群体在使用新媒介技术时面临诸多困难，存在“数字鸿沟”现象。当前老年人使用媒介主要面临“使用沟”的困难，主要影响因素包括城乡差异、家人支持、文化水平和收入水平。老年人媒介使用存在四大需求：获取信息、满足生活需求、娱乐需求和情感陪伴需求。从马克思主义幸福观的视角出发，老年人作为一个庞大的群体，提升他们在媒介使用方面的幸福感具有重要意义。可以通过打造适老化媒介，考虑老年人的使用习惯；加强老年人媒介使用科普教育，采用反哺式教育等方式以提升老年人媒介使用幸福感。
With the continuous development and updating of media technology, the elderly face many difficulties in using new media technology, and there is a “digital divide” phenomenon. At present, the elderly mainly face the difficulty of “use gap” in using media, and the main influencing factors include urban-rural differences, family support, cultural level and income level. There are four major needs in the media use of the elderly: to obtain information, meet the needs of daily living, entertainment, and emotional companionship. From the perspective of the Marxist happiness theory, as a significant demographic, improving Happiness among the elderly in media use is of considerable importance. This can be achieved by developing age-friendly media that takes into account the usage habits of older adults; and enhancing educational efforts on how the elderly can effectively use media through popular science education and reciprocal teaching methods to boost their happiness when using various media.