自然科普类知识互动社区建设研究——以微博账号“博物杂志”为例
Research on the Construction of Interactive Community of Popular Science Knowledge on Weibo Platform—A Case Study of “Naturalist Magazine”

以社交媒体为依托的知识社区成为知识传播的重要场所。本文以《博物》杂志创建的“博物杂志超话”和官方微博账号为例，分析其在微博如何构建起虚拟社区，并分析其知识资源的特征和构成，整合知识社区资源构建的多种途径，为知识社区的发展提供一个新的视角。
Knowledge communities based on social media have become an important place for knowledge dissemination. This paper takes the “Naturalist Magazine” super topic and the official Weibo account created by Naturalist magazine as an example, analyzes how it builds a virtual community on Weibo, analyzes the characteristics and composition of its knowledge resources, integrates multiple ways of building knowledge community resources, and provides a new perspective for the development of knowledge community.