基于湖南衡阳地域文化的文旅IP形象设计研究
Research on Cultural Tourism IP Image Design Based on Hengyang Regional Culture of Hunan Province

随着地域文化的复兴和文化旅游的蓬勃发展，地域特色文化的保护与传承日益受到重视。文旅IP形象作为城市文化的重要载体，其设计不仅关乎城市形象的展示，更承载着文化传承与推广的重要职责。本研究基于湖南衡阳的地域文化，对当地文旅IP形象设计进行深入探讨，旨在挖掘衡阳地域文化在文旅IP设计中的创新应用，并分析其在增强城市文化认知、促进地域文化传承以及推动文化旅游产业发展等方面的积极作用。本文的意义在于进一步彰显衡阳地域文化的独特魅力，为衡阳乃至湖南的文化旅游产业发展提供新的策略与方向。
With the revival of regional culture and the booming development of cultural tourism, the protection and inheritance of regional characteristics and culture have been increasingly emphasized. As an important carrier of urban culture, the design of cultural tourism IP image not only concerns the display of urban image, but also carries the important responsibility of cultural inheritance and promotion. Based on the regional culture of Hengyang, Hunan Province, this study explores the local cultural tourism IP image design, aims to explore the innovative application of Hengyang’s regional culture in cultural tourism IP design, and analyzes its positive role in enhancing the city’s cultural cognition, promoting the heritage of the regional culture, and promoting the development of the cultural tourism industry. The significance of this paper is to further highlight the unique charm of Hengyang regional culture and provide new strategies and directions for the development of cultural tourism industry in Hengyang and even Hunan.