基于PEST模型分析非遗文创化企业发展机遇与问题对策
Analysis of Development Opportunities and Problem Solutions for Enterprises that Specialize in Creative Intangible Cultural Heritage Based on PEST Model

非物质文化遗产是世代相传、具有重要价值的文化信息资源，它也是历史发展的见证者，对于经济持续发展和文化全面协调发展具有重要意义。为传承非遗文化，国家出台了很多相关政策，在这些政策的引导下，越来越多的富有创意的非遗文创产品进入了市场，并掀起了一波“国潮”。本文将借助PEST模型分析非遗文创市场以及非遗文创化企业现状。
Intangible cultural heritage is a cultural information resource of important value passed down from generation to generation. It is also a witness of historical development and is of great significance to sustainable economic development and comprehensive and coordinated development of culture. In order to inherit intangible cultural heritage, the country has introduced many relevant policies. Under the guidance of these policies, more and more creative intangible cultural and creative products have entered the market, setting off a wave of “national trends.” This article will use the PEST model to analyze the intangible cultural and creative market and the current situation of intangible cultural and creative enterprises.