信息可视化在商场导视设计中的要素应用分析
Analysis of the Application of Elements of Information Visualisation in Shopping Mall Guide Design

目的是针对目前商场中导视可视化设计简洁但不易辨识的问题，难以在商场中体现导视作用，解决用户在商场中很难利用其导视寻找到目的地，导视看不懂，指示没有连续性，导致用户迷茫的问题，方法是对信息可视化的各个要素进行分析，并从用户交互行为和体验上对导视中的信息可视化要素进行改善。结果在信息可视化各个要素分析的理念下并结合用户交互中主动交互的原则可以更好的体现导视的作用。结论认为商场导视中的问题，从信息可视化要素的角度和用户交互行为以及用户体验的分析中可以更好的体现导视在商场的价值。
The purpose is to address the problem of concise but not easily recognizable guide visualization design in shopping malls, which is difficult to reflect the role of the guide in shopping malls, and to solve the problem that it is difficult for users to find their destinations in shopping malls by using their guides, which are not understandable, and which do not have a continuity of the instructions, which leads to the problem of users’ confusion, the methodology is to analyse the various elements of the information visualization, and to analyze the elements of the information visualization in the guide in terms of the users’ interactive behaviours and experiences. Improvement. The result is that under the concept of analysing each element of information visualization and combining the principle of active interaction with user interaction, the role of the guide can be better reflected. It is concluded that the problems in shopping malls’ visual guide can be better reflected in the value of shopping malls’ visual guide from the perspective of information visualisation elements and the analysis of user interaction and experience.