移动阅读类APP用户的使用与体验调查研究——以“微信读书”为例
Research on the Usage and Experience of Mobile Reading APP Users —Taking “WeChat Reading” as an Example

随着互联网的快速发展，人们的阅读方式逐渐趋向数字化，移动阅读APP得以发展起来。本研究以微信读书APP为例，使用问卷调查法，分析用户的人口特征、接触情况、使用情况、影响情况；研究微信读书相对于其它相关移动阅读APP，成功的因素有哪些，有何不足之处，并为微信阅读与相关阅读类APP提供一些可行性的发展对策，找到自身定位，从自身特征出发不断完善功能，带给用户更好的阅读体验。
With the rapid development of the internet, people’s reading methods are gradually shifting towards digitization, and mobile reading APPs have emerged accordingly. Taking WeChat Reading APP as an example, this study uses questionnaire surveys to analyze users’ demographic characteristics, exposure, usage, and influencing factors. It explores the successful factors and shortcomings of WeChat Reading compared to other related mobile reading APPs, and provide feasible development strategies for WeChat Reading and related reading APPs. The aim is to help them find their own positioning, continuously improve their functions based on their unique characteristics, and provide users with a better reading experience.