基于老年心理学的博物馆服务策略研究
Research on Museum Service Strategies Based on Gerontological Psychology

基于中国社会保障协会发布的《中国老龄化研究报告2022》显示，2021年起，我国已步入深度老龄化。撤离理论、活动理论、“需求层次”理论等系列老年心理学与行为理论普遍认为，老龄群体虽伴随生理和心理机能老化，仍渴望在社会活动中寻求个人角色延续与价值的实现。在这样的时代背景下，博物馆作为公共文化机构，应该发挥自身在文化底蕴、社会交往、服务体验方面的优势，开展老龄博物馆教育活动，组织博物馆老龄兴趣社团，创建博物馆老龄志愿服务团队，给予老年观众更多尊重和关爱，让老龄群体在博物馆中能有更多的幸福感、获得感和安全感。
According to the China Aging Research Report 2022 released by the China Social Security Association, China has entered a deep ageing process since 2021. Evacuation theory, activity theory, “hierarchy of needs” theory and other series of gerontological psychology and behavioural theories generally believe that the elderly group, although accompanied by physiological and psychological aging, still aspires to seek the continuation of their personal roles and the realization of their values in social activities. In this context, museums, as public cultural institutions, should give full play to their own advantages in cultural heritage, social interaction and service experience, carry out educational activities in museums for the elderly, organize museums for the elderly interest clubs, create museums for the elderly volunteer teams, give more respect and care to the elderly audience, and give the elderly groups in the museums a greater sense of well-being, a sense of acquisition and a sense of security.