农村人情消费中的“情”与“债”——基于江苏南通Y村的实证调查
The “Sentiment” and “Debt” in the Rural Human Consumption—Based on the Empirical Investigation in Y Village, Nantong, Jiangsu Province

人情消费是中国社会所特有的社会现象，是维系情感、促进人际交往的重要途径，在人情消费发生的众多圈层中，农村地区的人情消费状况成为学界关注焦点，以地缘、亲缘为维系的乡土社会是一个典型的以差序格局为特征的熟人社会，人情取向日益成为熟人社会建立信任关系的基础和中介。本文以江苏省南通市Y村为调研地点，以Y村家庭人情消费具体实践为研究对象，参考中国家庭追踪调查2010年家庭问卷(CFPS 2010)、2021年中国乡村振兴综合调查农户调查表(CRRS 2021)等自行编制农村家庭人情消费问卷，通过问卷调查以及半结构式访谈获取实证资料，并基于社会心理学视角，运用社会偏好、行为交换理论在分析探讨当前农村地区人情消费的概况的基础上、挖掘并分析影响人情消费行为的因素以及农村人情消费给农村家庭和乡土社会带来的多重影响，最终对乡村社会的人情消费进行较为完整的解读。
Human consumption is the unique social phenomenon of Chinese society, is an important way to maintain emotion and promote interpersonal communication. In many circles of human consumption, human consumption in rural areas become the focus of academia; local society with geography and kinship is a typical acquaintances society characterized by differential sequence pattern; human orientation increasingly becomes the foundation of social trust relationship and intermediary. This paper takes Y Village, Nantong City, Jiangsu Province as the research site, and takes the specific practice of family favor consumption in Y Village as the research object. Referring to CFPS 2010, CRRS 2021 and other questionnaires and scales, the author compiled the rural family human consumption questionnaire, obtained empirical data through questionnaires and semi-structured interviews, and based on a social psychology perspective, used the theory of social preference and behavior exchange to analyze the current human consumption in rural areas, mined and analyzed the factors affecting human consumption behavior and the multiple influences of rural human consumption on rural families and rural society. Finally, the human consumption of the rural society is more fully interpreted.