关于智能化时代对包装设计发展影响的研究
Research on the Impact of the Intelligent Era on the Development of Packaging Design

本文的目的是提升包装设计在日常生活中的使用率，与之密切相关的是包装设计存在的同一化，资源损耗高，安全性缺乏等问题，为了能够更好地营造品牌形象，传递信息和突破传统包装信息的壁垒，社会各大知名人士引发了关注和讨论，通过人们对个性化的需求和人工智能的发展相结合，增强包装设计的多样化发展从而达到消费者的情感共鸣。引出其在包装设计中的应用，继而提出智能化时代在包装设计中的应用原则，分析其在包装设计中的优点，分析智能化时代的机遇和挑战，从而提升智能化时代的进一步发展。本文通过论述从而扩大智能化时代对包装设计未来的影响，有利于提升包装设计的人文趣味性，服务个性化。
The purpose of this article is to enhance the effective utilization of packaging design in daily life, which is closely related to the challenges faced by packaging design such as homogenization, high resource consumption, and lack of safety. In order to more effectively shape brand image, convey information, and overcome the obstacles of traditional packaging information transmission, extensive attention and discussion from all sectors of society are particularly important. The article aims to promote the diversification of packaging design by combining people’s personalized needs with the advancement of artificial intelligence technology, in order to achieve emotional resonance among consumers. Next, this article will delve into the performance of intelligent packaging design in practical applications and propose packaging design application principles that are suitable for the context of the intelligent era, introduce its application in packaging design, then propose the application principles of intelligent era in packaging design, analyze its advantages in packaging design, analyze the opportunities and challenges of intelligent era, and thus enhance the further development of intelligent era. This article aims to expand the impact of the intelligent era on the future of packaging design, which is conducive to enhancing the humanistic interest and personalized service of packaging design.