网络语境下赞扬言语行为研究——以小红书平台为例
A Study of Praising Speech Act in the Online Context—Taking Xiaohongshu as an Example

小红书作为当下流行的社交媒体，拥有大量的活跃用户和每日更新的帖子，不计其数的帖子能及时反映当下人们的思维方式、价值观念和行为习惯。过往学者们对传统语境下的赞扬言语行为进行了详尽的研究，鲜有学者着眼于网络语境下的赞扬言语行为，探究其在使用策略和语用功能方面的新特点。因此本文选取小红书平台上图文和视频下评论中的赞扬言语行为作为研究对象，收集了100条带有赞扬言语行为的评论及其应答语。研究发现，小红书上的赞扬言语行为具有匿名性和虚伪性两个新特点。赞扬者在赞扬时使用直接和间接赞扬两种策略，其中间接赞扬包括提问、引用、隐喻、假设和混合五种子策略。使用以上策略，小红书平台上的赞扬言语行为能够实现请求分享、鼓励创作和幽默愉悦三种语用功能。在应答语层面，博主对赞扬言语行为的应答语主要分为接受型、否定型、转移型和回赞型四种回答模式。最后，笔者探讨得出小红书平台上的赞扬言语行为主要受赞扬双方的心理需求和小红书商业模式两种模式的驱动。
As a popular social media nowadays, Xiaohongshu has a large number of active users and daily updated posts, and the uncountable posts can reflect people’s way of thinking, values and behaviour in time. Scholars have conducted detailed studies on praise speech acts in traditional contexts, but few scholars have focused on praise speech acts in online contexts and explored their new features in terms of usage strategies and pragmatic functions. Therefore, this paper selects the praise speech acts in the comments under the pictures and videos on the platform of Xiaohongshu as the research object, and collects 100 comments with praise speech acts and their responses. It is found that the praise speech acts on Xiaohongshu have two new features: anonymity and hypocrisy. Praisers use both direct and indirect praise strategies when praising, where indirect praise includes five sub-strategies: questioning, quoting, metaphorising, assuming and mixing. Using the above strategies, the verbal act of praise on the Xiaohongshu platform is able to achieve the three discourse functions of requesting sharing, encouraging creativity and humorous pleasure. At the respondent level, bloggers’ responses to praise speech acts are mainly classified into four response modes: accepting, denying, transferring and praising back. Finally, the author concludes that the verbal behaviour of praise on the Xiaohongshu platform is mainly driven by two factors: the psychological needs of both praising parties and the business model of Xiaohongshu.