黄河流域农户绿色生产行为转型意愿及影响因素研究
Study on the Intention to Shift Green Production Behaviors and Influencing Factors of Farmer Households in the Yellow River Basin

作为黄河下游的主要农业生产区，农业问题凸出，农业的绿色可持续发展是达成农业现代化和经济高质量发展的关键路径。本研究基于对黄河流域的调研，从微观农户视角出发，对农户绿色生产行为转型意愿及影响因素进行研究。结果表明：市场收益、政府激励型因素和农户异质性对农户的绿色生产行为转型意愿具有显著的促进作用，生产成本则有显著抑制作用；市场因素对新型经营主体采用绿色生产行为的影响更显著。据此，提出针对性政策建议推动农户绿色生产行为转型，促进农业绿色发展。
The main agricultural production area in the lower reaches of the Yellow River faces prominent agricultural problems, and achieving agricultural modernization and high-quality economic development hinges on the green and sustainable development of agriculture. This study, based on a survey of the Yellow River Basin, examines micro-farmers’ intention to transition towards green production behavior and its influencing factors. The results indicate that market income, government incentives, and farmer heterogeneity significantly promote farmers’ intention to transition towards green production behavior, while production costs act as a significant inhibitor. The influence of market factors on the adoption of green production behavior by new agricultural operators is more significant. In light of these findings, this paper proposes targeted policy recommendations to facilitate the transformation of farmers’ green production behavior and promote the sustainable development of agriculture.