“知识网红”对思政课建设的双重影响：审视负面隐忧与探究正面启示
The Dual Impact of “Knowledge-Based Internet Celebrities” on the Construction of Ideological and Political Education Courses: Examining Negative Concerns and Exploring Positive Insights

得益于客观网络技术的发展和主观求知需求的增长，“知识网红”逐渐出现在大众视野，日益影响着青年学生的思维认知、情感态度和行为选择。本文从“知识网红”的出场与特征切入主题，探析“知识网红”对加强思政课建设的积极影响和负面隐忧，旨在审慎将其有益经验借鉴到加强思想政治教育理论课建设中。理性看待其对加强思政课建设的双重影响，一方面，必须坚持马克思主义思想的指导地位，重视双主体同向发展，推动优质内容创作；另一方面，需克服其信息冗杂、“泛娱乐化”倾向及商业化特质，注重营造理性的网络空间。充分运用并发挥“知识网红”对加强思政课建设的有益经验，协同做好青年思想政治教育。
Thanks to the development of objective network technology and the growth of subjective knowledge demand, “knowledge network celebrity” has gradually appeared in the public’s field of vision, which has increasingly affected young students’ thinking cognition, emotional attitude and behavior choice. This article cuts into the theme from the appearance and characteristics of “knowledge web celebrity”, and explores the positive impact and negative concerns of “knowledge web celebrity” on strengthening the construction of ideological and political courses, aiming to prudently draw on its useful experience to strengthen the construction of ideological and political education theory courses. Rational view of its dual impact on strengthening the construction of ideological and political courses, on the one hand, we must adhere to the guiding position of Marxist thought, attach importance to the development of double subjects in the same direction, and promote the creation of high-quality content; on the other hand, it is necessary to overcome its information redundancy, “pan-entertainment” tendency and commercialization characteristics, and pay attention to creating a rational cyberspace. We should make full use of and give full play to the useful experience of “knowledge web celebrity” in strengthening the construction of ideological and political courses, and coordinate the ideological and political education of young people.