提高垃圾分类参与度的方法——基于行为科学视角
Methods to Increase Participation in Garbage Sorting—Based on Behavioral Science Perspective

随着城市化进程的加速和居民生活水平的提升，垃圾产量持续增加，如何有效进行垃圾分类管理成为公共管理领域面临的一大挑战。行为科学作为研究人类行为的跨学科领域，为提升公众参与垃圾分类提供了新的视角和方法。本文旨在探讨行为科学理论在提高居民垃圾分类参与度中的应用策略，通过文献综述和理论分析，提出一系列基于行为科学的干预措施。这些措施包括增强信息传播的效果、优化激励与奖励机制、提升社会规范的影响力、改善环境设施设计以及强化个体责任感与自我效能。本研究不仅对促进垃圾分类行为具有指导意义，也为公共管理中其他环保行为的促进提供了参考。
With the acceleration of urbanization and the improvement of residents’ living standards, the volume of waste continues to increase, making effective waste sorting management a major challenge in the field of public administration. Behavioral science, as an interdisciplinary field studying human behavior, offers new perspectives and methods for enhancing public participation in waste sorting. This paper aims to explore the application strategies of behavioral science theories in increasing residents’ participation in waste sorting. Through a literature review and theoretical analysis, a series of behavior science-based interventions are proposed. These measures include enhancing the effectiveness of information dissemination, optimizing incentive and reward mechanisms, increasing the influence of social norms, improving the design of environmental facilities, and strengthening individual responsibility and self-efficacy. This study not only provides guidance for promoting waste sorting behavior but also serves as a reference for encouraging other environmentally friendly behaviors in public administration.