基于KANO模型的牛首山文创产品与用户需求研究
Research on Niushou Mountain Cultural and Creative Products and User Needs Based on KANO Model

文章以牛首山文创产品与用户为研究对象，为牛首山地域文创产品拓展新的发展方向，实现对地域文化资源的多方面传承与深度开发。运用市场产品调研与KANO模型方法对需求验证分析，得出牛首山文创产品——文具类产品市场范围较为广阔，除手账本、书签、帆布袋等产品外，文具品类市场潜力仍有较大发展空间。用户需求上——文创产品功能性、实用性、价格、纪念性和佛教纹样、视觉美感与竹材文具的外观造型等，有较大的关注度与兴趣值。市场经济下给予牛首山文创产品的应用与研究提供可行性与一定的产品指导意见和设计方向，一定程度上能提升牛首山地域文化的知名度，对进一步构建社会主义文化强国，有着重要作用。
This paper takes the cultural and creative products and users of Niushou Mountain as the research object, expands a new development direction for the regional cultural and creative products of Niushou Mountain, and realizes the multi-faceted inheritance and in-depth development of regional cultural resources. Using market product research and KANO model method to verify and analyze the demand, it is concluded that the market scope of Niushou Mountain cultural and creative products—stationery products is relatively broad, except for handbooks, bookmarks, canvas bags and other products, the market potential of stationery still has a large space for development. In terms of user needs, there is greater attention and interest in the functionality, practicability, price, commemorative and Buddhist patterns, visual beauty and appearance of bamboo stationery. Under the market economy, the application and research of Niushou Mountain cultural and creative products can provide feasibility and certain product guidance and design directions, which can enhance the popularity of Niushou Mountain regional culture to a certain extent, and play an important role in further building a socialist cultural power.