网络直播平台道德失范的政府规制研究
A Study on the Government’s Regulation of Moral Misconduct on Webcasting Platforms

网络直播平台是互联网时代的产物，其发展时间较短且发展速度快。虽然政府的监管政策不断收紧，但传统的监管手段已不能适应网络直播这一新兴行业，致使网络直播平台的道德失范现象屡禁不止，给社会带来了不容小觑的不良影响。因此为了促进网络直播平台的长足发展，必须从网络直播平台道德失范现状出发，结合政府已有的规制策略，探索更行之有效的规制策略。
Webcasting platform is a product of the Internet era, its development time is relatively short and fast. Although the government’s regulatory policy is constantly tightening, the traditional regulatory means can no longer adapt to the emerging industry of webcasting, which has led to the repeated phenomenon of moral misconduct in webcasting, and has also brought about an adverse impact on the society that can not be underestimated. Therefore, in order to promote the long-term development of webcasting platform, it is necessary to start from the status quo of moral misconduct in webcasting platform and explore more effective regulatory strategies by combining with the existing regulatory strategies of the government.