媒介景观视角下“网红打卡点”的设计特征与批判性反思
The Design Characteristics and Critical Reflection of “Internet Celebrity Check-In Spots” from the Perspective of Media Landscape

在视觉文化消费盛行的背景下，“网红打卡点”如雨后春笋般涌现，形成了互联网时代的媒介景观。技术的迅猛发展、用户的社交需求以及资本、媒介对视觉文化消费的助推是造成该现象的主要原因，但也由此引发解构景观价值、人的主体性丧失等诸多问题。本文从视觉文化的视角出发，探讨“网红打卡点”这一媒介景观的设计特征，并在此基础上对此现象背后存在的问题进行批判性反思与总结。
In the context of the prevalence of visual culture consumption, “Internet celebrity check-in spots” have sprung up like mushrooms after a spring rain, forming a media landscape of the Internet era. The rapid development of technology, users’ social needs, and the promotion of capital and media on visual culture consumption are the main reasons for this phenomenon, but they also cause many problems, such as deconstructing landscape values and losing human subjectivity. This article explores the design characteristics of the media landscape of “Internet celebrity check-in spots” from the perspective of visual culture, and conducts timely critical reflection and summary on the problems behind this phenomenon.