公共艺术对乡村振兴的重要性研究
Research on the Importance of Public Art in Rural Revitalization

随着乡村振兴的不断发展，艺术设计在乡村振兴中的作用逐步增强，发挥着不可限量的价值。公共艺术可以作为媒介和载体，也可以是途径和表现形式。本文主要研究公共艺术如何以更好的方式介入乡村，基于公共艺术如何助力美丽乡村振兴的思考与探讨，充分了解村落和艺术的属性和内在逻辑。本文拟采用调查法和观察法对乡村进行研究探讨，综合调查发现村落资源禀赋，历史悠久，具有较大的发展潜能。公共艺术的介入可以更好地提升居民的文化自信，促进乡村产业的发展，促进文化、生态、经济的全面发展。落实文化在乡村振兴中的作用，用公共艺术的力量改造乡村，不断促进乡村文化振兴的发展。将乡村文化与互联网时代相结合，增加宣传力度，以“旅游 + 文化”相结合的产业模式，从而带动当地经济增长。最后是逐步发挥艺术在乡村的作用，深入发掘农业农村的生态涵养、休闲观光、文化体验、健康养老等多种功能和多重价值。
With the continuous development of rural revitalization, the role of art and design in rural revitalization is gradually increasing, playing an unlimited value. Public art can serve as a medium and carrier, as well as a means and form of expression. This article mainly studies how public art can be better introduced into rural areas. Based on the thinking and exploration of how public art can help promote the revitalization of beautiful rural areas, this article fully understands the attributes and internal logic of villages and art. It is planned to use survey and observation methods to study and explore rural areas. Through comprehensive investigation, it is found that village is endowed with resources, has a long history and has great development potential. The intervention of public art can better enhance the cultural confidence of residents, promote development of rural industries, and promote the comprehensive development of culture, ecology, and economy. The role of culture in rural revitalization is implemented, and public art can be used to transform rural areas, continuously promoting the development of rural culture revitalization. Combine rural culture with the Internet era, increase publicity efforts, and combine the “tourism + culture” industry model, so as to bring local economic growth. Finally, gradually play the role of art in the rural areas, and deeply explore the multiple functions and multiple values of agricultural villages such as ecological conservation, leisure and sightseeing, cultural experience, and healthy elderly care.