山东非遗文化在食品包装设计中的应用研究
Research on the Application of Shandong Intangible Cultural Heritage in Food Packaging Design

随着全球化的发展和文化交流的日益频繁，非遗文化的保护与传承逐渐受到社会各界的关注。食品包装作为商品的重要外在表现形式，其设计不仅关乎商品的视觉效果，更承载着文化传播的重要使命。本文将通过对山东非遗文化和食品包装设计的分析研究，深入探讨山东非遗文化在食品包装中的应用，分析其在提升包装文化内涵、促进非遗文化传承以及推动商品销售等方面的积极作用，本文的意义在于进一步挖掘山东非遗文化价值，同时为山东非遗文化与食品包装设计的融合发展提供新的思路。
With the development of globalization and the increasingly frequent cultural exchanges, the protection and inheritance of intangible cultural heritage has gradually attracted the attention of all walks of life. As an important form of external expression of commodities, the design of food packaging is not only related to the visual effect of commodities, but also carries the important mission of cultural communication. Through the analysis and research of Shandong intangible cultural heritage and food packaging design, this paper will deeply discuss the application of Shandong intangible cultural heritage in food packaging, and analyze its positive role in enhancing the connotation of packaging culture, promoting the inheritance of intangible cultural heritage and promoting commodity sales. The significance of this paper lies in further exploring the value of Shandong intangible cultural heritage. At the same time, it provides new ideas for the integration and development of Shandong intangible cultural heritage and food packaging design.